Valentine R. MugendiGlobal Chief Marketing Officer

Valentine R Mugendi
Brief Biography
  • Graduated Mzumbe University – Tanzania with a BS in Public Administration and an MBA at University of Liverpool, UK
  • Experienced in market research, performing analysis, developing branding strategies and leading brand campaigns for new products.
  • Worked with distribution centers to ensure effectiveness of product deliveries in DirecToConsumers and retail markets.
  • 15+ years’ experience in marketing and advertising including media production, planning, buying, and PR communications.
  • Developed brand plans and implemented roll out strategies for increasing revenue and profits through daily analyses of sales performance, quarterly pricing reviews, and periodic logistics procedures.
  • Worked on blue chip accounts both in commodity and service industries – Celtel (Airtel), TTCL (Tanzania Telecom), Nestl√© Foods, Coca cola, Tanesco (Tanzania Electricity), TCC (Japan Tobacco), Caltex, TBL (Breweries), Gillette, Precision Air, Financial Institutions such as Standard Chartered Bank as well as of various local financial institutions notably NBC (National Bank of commerce), NMB (National Microfinance Bank), CRDB bank and TPB (Tanzania Postal Bank).
  • Designer of the Tanzanutz cashew nut consumer packaging, branding, contest development and execution of go-to-market strategies in the global market.